‘Anderson (S.C.) Independent-Mail’ to Outsource Ad Work

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By: E&P Staff

The Anderson (S.C.) Independent-Mail has turned to CCI Sourcing to handle its ad production work.

CCI Sourcing will integrate the Independent-Mail’s DPS AdTracker system with its own system. “We have been quite impressed with the overall quality of the ad designs for both print and online,” Thomas Privett, director of advertising at the Independent-Mail, said in a statement. “CCI’s capabilities are considerable, they are consistent, and provide excellent turnaround and flexibility.”

The Danish-owned Stibo (the parent of content management systems company CCI Europe) and the Indian daily newspaper The Hindu jointly founded CCI Sourcing in 2006. The company provides ad production services for newspapers and advertising agencies from its operations in Chennai and Bangalore, India.

The Independent-Mail, a 33,762-circulation daily owned by E.W. Scripps, is CCI Sourcing’s first newspaper client.

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