By: E&P Staff
Grupo Sinos, based in Novo Hamburgo, southern, Brazil, has signed a contract with Miles 33 for installation of an integrated multimedia advertising system for its group of dailies.
The solution will comprise ad sales management, online customer self service, ad tracking and production management, and classified pagination.
Grupo Sinos will deploy the system for its flagship regional papers: Jornal NH, Jornal VS, Diario de Canoas and Jornal de Gramado, the national Jornal Exclusivo, the Revista Lanamentos magazine and its local radio station, Radio ABC.
Advertising Director Marcus Klein and IT Director Rolf Heinrich said the group’s objective was enhancing and modernizing processes to make ad sales more effective and lucrative.
Selection was attributed to the system meeting all key multimedia group requirements, the supplier’s implementation elsewhere in Brazil, and an established support infrastructure.