Another Tribune Site Converts to CCI AdDesk

By: E&P Staff

The Hartford (Conn.) Courant will install CCI AdDesk Sales system (60 concurrent licenses) from CCI Europe, Kennesaw, Ga. It is the seventh AdDesk Sales site among Tribune Co.’s 11 dailies.

AdDesk Sales provides a single view of the customer and offers a one-order, one-bill feature to help streamline back-office procedures and improve customer service.

AdDesk Sales will provide the Courant with self-service e-commerce capabilities for advertisers and flexible product design.

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