By: E&P Staff
The first U.S. advertising system installation by Anygraaf, Frederick, Md., is now in live operation at Idaho’s TPC Holdings, publisher of The Lewiston Tribune, circulating approximately 24,000 copies in the Lewis-Clark Valley, and the smaller Moscow-Pullman Daily News, serving Latah County, Idaho and Whitman County, Wash.
AProfit was installed in Lewiston to automate classified ad booking for both publications. It integrates with both papers’ Anygraaf Doris32 content-management and publishing-production system and Anygraaf Planner edition-management and layout system, providing a seamless flow of ads through layout and production.
AProfit, a part of Anygraaf’s Profit series of financial systems, offers full functionality for ad booking, billing and tracking. Order entry and tracking are managed within a system that integrates with asset-management and page- and edition-planning solutions. Besides saving time, AProfit offers customers greater access with capabilities to book ads, submit material and approve proofs via the Internet. Users may book, track and plan ad placement from one common system.
Profit systems also include CProfit circulation management, CDProfit carrier and distribution management, PProfit commercial-printing job management, and ImageProfit for image sales.