Anygraaf Supplies Editorial, Ad Systems to Finnish Twice-Weeklies

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By: E&P Staff

Ankkuri and Pohois-Kymenlaakso, twice-weekly city journals in southeast Finland, are implementing the Doris32 editorial system and AProfit ad-management suite from Anygraaf, based inHelsinki, with offices in Frederick, Md. The project is expected to be completed within days.

Doris will be used for editorial, materials and ad-traffic management, while AProfit will provide CRM and ad-booking management. Calling the products cost effective for use in all branch offices, Jari Jääskeläinen, CEO of the journals’ publisher, Eteenpäin Osakeytiö, said in a statement: “The software will provide us with the opportunity to improve workflow and expand operations.”

Doris32 includes integrated archiving and management for articles, images, pages and graphics, audio and video clips. A multi-channel production system, it allows for a write-once, publish-many environment for both print and electronic media.

AProfit offers booking, billing and ad-tracking functionality. Ad order entry and ad tracking are managed within a system that integrates with asset management and page and edition planning solutions. Besides saving staff time, it enables customers to book ads, submit material and approve proofs via the Internet.

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