AOL Looks to Newspapers as Partners

By: E&P Staff

 

America OnLine looks to partner with newspapers as a major opportunity for growth.

In an interview with The Hollywood Reporter this week, AOL Media & Studio President David Eun said his operation seeks more than the 80% of content it now produces in-house. “We don’t assume that all the good experiences and all the good content can be produced in one place,” THR‘s Georg Szilai quotes Eun saying.

“We want to partner with newspapers,” Eun continued, recalling a meeting with AOL’s CEO, Tim Armstrong, with whom he worked at Google. “We need to turn around AOL, and I want to make content the pivot point,” his boss told him.

 

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