By: Erick Schonfeld | TechCrunch.com
AOL’s advertising platforms, which are grouped under the Advertising.com business, is now a $500 million business, the company revealed at its Investor Day in New York City. The Advertising.com Group is a new business unit inside AOL, which includes six separate products: The Advertising.com ad-serving network (which AOl acquired in 2004) and AdTech, along with more recent acquisitions 5Min (now AOL Video), Pictela, GoViral, and the internally built Seed product.
All of that, all together is a $500 million business, which is about a quarter of AOL’s total revenue. And it’s clear that AOL thinks it can become a $1 billion business. AOL is trying to position itself as the best place for brands to advertise next to premium content. It is trying to do this first on its own sites, primarily with its Project Devil ads.