The Associated Press is consolidating its newspaper, broadcast, and online sales operations into one unit in an effort to streamline its business dealings across media formats.
The changes announced by the news cooperative Thursday will bring all sales and marketing operations under Tom Brettingen, who had been in charge of AP’s business relationships with its member newspapers.
AP President Tom Curley said the changes, including new roles for several other high-ranking executives, are designed “to help drive AP’s growth and competitiveness as the market evolves digitally.”
Brettingen, who becomes AP’s chief revenue officer, will also oversee sales to commercial clients such as Yahoo Inc. as well as broadcasters, which had previously operated in separate units.
Brettingen said the changes should simplify the decision-making process within the company’s sales force, particularly when dealing with large clients such as Gannett Co. or News Corp. which own newspapers, broadcasters as well as online outlets.
As part of the reorganization, Brettingen’s responsibilities for handling sales to U.S. newspapers will be taken over by Sue Cross, who had been responsible for sales of online products to newspapers.
Cross will also oversee AP’s sales to domestic broadcasters as well as online sales to commercial clients worldwide.
Jane Seagrave, who had been overseeing sales of online news to commercial outlets, will take on a new role of developing products across all media formats for AP, something that had previously been handled by separate departments.
Joy Jones, a vice president for business operations, takes on an expanded role for marketing operations.
Jim Williams, who had been senior vice president of AP’s global broadcast business, will take an early retirement at 53. Eric Braun, who heads AP Television News, the company’s broadcast news operation, will now report to Brettingen.
The Associated Press is a not-for-profit cooperative owned by its member news organizations. It was founded in 1846.