AP Announces Hires for its Young Readers Initiative

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By: E&P Staff

The Associated Press has appointed five editors for asap, a new service designed to attract 18-to-34-year old readers announced last May. The project, scheduled to launch on Sept. 19, will give AP members access to content that appeals to younger readers.

Ted Anthony, who is heading up asap, named five editors on Aug. 16: Eric Carvin, Lisa Tolin, Shazna Nessa, Bernadette Tuazon, and Caryn Brooks.

The service plans to mix several elements, like photography and video, to present tightly told stories. “Nobody else is already everywhere,” Anthony, 37, told E&P. “We have all these people doing interesting things all over the world.”

With a staff of roughly two dozen (including former Your Mom editor Hillary Rhodes), Anthony and his team will create multi-media content that can be used by members. The prototype, by way of example, featured the package “love on earth,” where one couple in India told their story about how they met. In another example, nine AP Photographers shot street food stalls in nine different cities throughout the world.

Asap requires the cooperation of all AP journalists who can spot different twists on stories they might already be working on, Anthony said. So far, AP reporters and editors have been game; he has more internal stories pitches for asap than he can handle.

Carvin, 32, was named news editor. He previously was the overnight news supervisor at AP headquarters in New York.

Tolin, 30, will oversee asap’s lifestyles, sports, and business coverage and the entertainment editor. Tolin was most recently an editor at AP’s national desk.

Nessa, 28, was appointed interactive editor. Previously, she was creating interactive features as a multimedia news designer for AP.

Tuazon, 40, has been named photo editor after two years as the AP’s senior photo editor for Latin America. She has also served as AP’s international assignment photo editor and as state photo editor for Pennsylvania.

Brooks, 36, helped produced the prototype for asap and is returning as the entertainment editor. Previously, she spent five years as arts and culture editor for Willamette Week in Portland, Ore.

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