AP Expands, Rebrands Custom Content and Distribution Service

The Associated Press has expanded its custom content and distribution service, re-branding it AP ContentWorks to reflect its broader set of capabilities. This latest evolution in AP’s content marketing efforts builds on the success of the photo and video assignments AP has executed for years.

AP ContentWorks offers a full suite of customizable services, including strategy, distribution, project management and measurement, as well as the creation of text, video, photo and graphic content. The content is delivered to AP’s member publishers and broadcasters through the Nativo platform.

“Our AP Assignments team has a storied history of helping brands engage audiences, and the creation of AP ContentWorks was the natural extension of this service,” said Paul Caluori, AP’s director of digital services. “We have grown a great deal since we launched our content services division last year, and we are excited about the custom content we are creating, as well as our unique ability to deliver the content we generate to our vast network of member publishers and broadcasters.”

Brands such as the NFL choose AP ContentWorks to create and deliver multiformat custom content directly to their target audience, and to amplify their message through AP’s direct-to-consumer advertising and social channels.

AP ContentWorks is separate from the AP newsroom and the content created does not involve AP editorial staff.

For more information on AP ContentWorks, visit AP.org/ContentWorks.

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