By: E&P Staff
The Associated Press and Microsoft Corp. have developed a visuals-driven method of presenting news that allows Web surfers to scroll through a timeline of top stories in a variety of categories.
Optimized for viewing on Windows Internet Explorer 9 (the latest version of Internet Explorer launched Wednesday), the Timeline Reader is AP’s first experimentation with HTML5. Visitors to the site can browse stories categorized in Entertainment, Sports, U.S. News, World, Wacky, Technology, Travel, Health, Science and Politics, arranged in date order.
“We are always looking for ways to improve the way users find and engage with news,” Jeffrey Litvack, AP’s general manager of global product development, said in a statement. “This project combined a number of new tools and opportunities to push that experience further.”
IE 9’s new features enabled AP to use HTML5 to create new layouts and animations, making the reader experience much more visual. AP expects the experimental project to run for about six months.
The Timeline Reader uses IE 9’s cached content ability to save user settings and allows users to create a custom story queue to read chronologically.