AP Hires Speed Communications for ‘Quality Journalism’ Push in the U.K.

By: Sara Luker | PR Week UK

Global news agency Associated Press has hired Speed Communications to fight traditional media’s corner against the growing influence of social media.

Associated Press, which bills itself as the ‘world’s oldest and largest newsgathering organization’, appointed the agency after a competitive pitch.

Speed Communications will remain on board for two to three years, leading issues-led, thought leadership and corporate programs to help build the AP brand and affirm its credibility as a news organization.

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