AP May Build Advanced Search Tool

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(AP) The Associated Press announced Monday that it is taking steps on behalf of its member newspapers and broadcasters to explore the development of a tool that would more thoroughly search online news content, past and present.

The goal is to offer a search engine with more participating news organizations and more content than is currently available today, said Tom Curley, AP’s president and CEO. He added that the search solutions are expected this year.

“We feel news consumers deserve the most current and relevant information they can find online,” said Burl Osborne, chairman of the AP’s board of directors.

The news cooperative’s board hopes the new enhanced search tool and technical standards also will provide the AP’s member news organizations with greater protection from unlicensed use of their material online.

In addition, the AP is developing tools that would help its members capture more online traffic and track usage of their content, Curley said.

The AP board set the course in motion at its July meeting last week in Beaver Creek, Colo.

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