AP Set to Launch Youth-Oriented Service

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By: E&P Staff

The Associated Press is getting ready for the launch of asap, its new youth-oriented service, which is scheduled to go live Monday, Sept. 19.

Announced in April, asap is designed to work with different news formats including the Internet, wireless applications, and niche publications. The content, available only to AP members, will consist of text, photos, video, blogs, and audience participation, all aimed at 18-to-34 year-olds.

Ted Anthony, 37, is heading up a staff of roughly two dozen people. “Nobody else is already everywhere,” Anthony said. “We have all these people doing interesting things all over the world.”

In a release today, AP said: “Anthony’s team of mostly 20-something and 30-something journalists will deliver the latest in news, entertainment, lifestyles, money and gadgets, and sports on a daily basis.”

In August, E&P reported on key staffers hired for asap.

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