AP Taps Verve’s Technology for Mobile News Network

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By: E&P Staff

The Associated Press announced yesterday that it had chosen Verve Wireless Inc., Encinitas, Calif., to provide technology for the AP Mobile News Network, an advertising-supported multimedia news service tailored to smart phones.

To debut later this quarter, the Mobile News Network will provides mobile users with a single point of access to local, national and international news. It is the first product released by AP’s Digital Cooperative, an initiative designed to find new digital outlets for the news and information produced by its members. The AP announced creation of the Mobile News Network at its annual meeting, April 14, in Washington, D.C.

“This new venture gives AP members a compelling tool to grow readership and offer new marketing opportunities to local advertisers,” Verve Wireless CEO Art Howe said in a statement. Howe has owned or managed more than 50 newspapers during his career.

AP Director of Global Product Development Jeffrey Litvack said Verve enabled AP to move quickly to help its members “capture the young and tech savvy smart phone user market.”

Verve publishing and ad trafficking platform allows content partners to extend their communities and readership onto mobile phones and other network enabled devices.

The new Network will include local news specifically contributed by AP members as well as national, international and vertical content from the AP, such as sports, entertainment, and business news. The network offers participating AP members the ability to generate revenue through local and national advertising.

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