AP/Verve Wireless to Help Publishers Build Apps

By: E&P Staff

The Associated Press, in conjunction with Verve Wireless, is offering publishers a way to customize and launch mobile applications for Android, Blackberry, iPhone, Nokia, Palm Pre and Windows Mobile phones.

“We want AP member news outlets to leverage what we’ve learned from our experience with AP Mobile, freeing them to focus on creating compelling editorial content as well as developing new means for advertisers to reach readers,” Jeff Litvack, AP’s general manager of mobile and emerging products, said in a statement.

Under the new service, Verve will handle the setup and launch of the app that is supported by existing and in-network advertisers. The service is based off the AP Mobile news network app, which has been downloaded by 2.4 million people.

“Developing six applications across all the major mobile platforms is not only very hard, but it is cost-prohibitive given current media trends and time and staffing constraints,” Art Howe, Verve’s CEO, said in a statement. “We decided we were in the best position to package all these solutions together and make them available to everyone.”

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