Apollo App Delivers Personalized News

By: E&P Staff

Technology start-up Hawthorne Labs, Palo Alto, Calif., has introduced the Apollo News iPad app as a personalized mobile newspaper that learns the type of news that interests individual readers and delivers that news from dozens of categories and thousands of sources.

The $4.99 app refines its news selection according to a reader’s actions – articles clicked, favorited, liked, disliked, etc. Writing for TechCrunch.com, Robin Wauters explained that the new company’s first app’s “learning” algorithm is similar to that used by Pandora to recommend streaming music, and includes social media mentions and the interests of others with similar profiles.

Hawthorne Labs said it plans to create an Apollo iPhone app and work on a Web application. Wauters reported an Android-based device also is in the works

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