By: Mark Walsh | MediaPost.com
The lack of Web pages optimized for the mobile screen has been one of the biggest hurdles for mobile advertising. New research suggests that problem now extends to tablets, especially Android-powered ones.
Among 200 popular sites that have versions tailored to Android phones, 84% displayed the same mobile version on the Android tablet screen, creating a less-than-ideal user experience.
By contrast, virtually all of these sites recognized the iPad and redirected users to either a desktop site or an iPad-specific version of the site, according to the study by Web optimization firm Blaze.