Apple?s iPad Catalyzing Disruptive Change

By: E&P Staff

Gizmag Team

Gartner Group forecasts Media Tablet Market growth of more than 1000% in the next four years.

It might seem a long time, but the Media Tablet marketplace did not exist until April this year. It soon became obvious that Apple’s iPad had catalyzed yet another major computing trend – by Computex, almost every device manufacturer in the world had a tablet coming. Last month, Gartner Group predicted the 20 million sales expected in 2010 will grow an order of magnitude over the next four years. Now Gartner has gone a step further. “It is not usually the role of the CEO to get directly involved in specific technology device decisions, but Apple’s iPad is an exception,” says the report. “It is more than just the latest consumer gadget; and CEOs and business leaders should initiate a dialogue with their CIOs about it if they have not already done so.”

Media tablets are slate devices that support touch and run a lightweight OS such as iOS, Android, WebOS or Meego. Apple’s iPad is a media tablet and Samsung’s recently-released Galaxy Tab and the Cisco Cius are other examples.

Gartner’s forecasting and market share report was prepared by Research VP Carolina Milanesi who made some interesting observations on the report in the Gartner Blog.

Why is Gartner so optimistic about this market? “Because media tablets are not mini-notebooks and they are certainly not Tablet PCs. If you think this market will be as small as the mini-notebook market you are looking at media tablets like younger siblings of a PC rather than older siblings of smartphones,” wrote Milanesi. “Media tablets have much more in common with a smartphone than a PC. The usage model is closer to what consumers do with a smartphone while on the go than what they do on a PC when they are at their desk. It is about running applications, playing games, watching video content, reading books and magazines, surfing the web, updating your status on your social network of choice and checking email.

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