Are Online News Sites Running On Flawed Revenue Models?

The Motherboard site from Vice Media ran a story today (Sunday, May 22, 2016) written by Joshua Kopstein: “News Sites Are Tracking Your Web Traffic More Than Porn Sites”. Mr. Kopstein based his story on the draft of a study titled “Online Tracking: A 1-million-site measurement and analysis” written by Steven Englehardt & Arvind Narayan of Princeton University.

Mr. Kopstein quotes Messrs Englehardt & Narayan: “’Sites on the high end of the spectrum are largely those which provide editorial content. Since many of these sites provide articles for free, and lack an external funding source, they are pressured to monetize page views with significantly more advertising’”

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