By: Staff reports
Newspaper Is First To Use Electronic Ink Technology
The Arizona Republic is the first newspaper to utilize the
electronic ink technology that came out of the MIT Media Lab several
E Ink Corp., based in Cambridge, Mass., has created Immedia displays
that utilize electronic ink technology for transmission of information
in retail settings.
The Republic will test the Immedia displays for three months
throughout the Phoenix area. The newspaper will use the displays to
provide daily news updates as well as to promote stories in the
following day’s paper and on its Web site, arizonarepublic.com.
The displays will be networked, allowing updates to be posted
immediately from one central location to almost 50 public locations.
Safeway Inc. will be the first to carry the displays in 10 of its
‘By incorporating Immedia as a part of our newspaper vending stands, we
can instantly alert our readers to breaking news,’ said Gena Zestrijan,
retail merchandising manager for The Arizona Republic. ‘We can
let them know what they can expect to read about in tomorrow’s paper
and increase our circulation.’
‘The use of Immedia to provide updated news represents yet another
important step by E Ink on the road to creating electronic newspapers
that are as easy-to-read as ink on paper,’ said Jim Iuliano, president
and CEO of E Ink.
Until now, E Ink’s displays have been in retail stores such as
Bradlee’s for almost a year.
(c) Copyright 2000, Editor & Publisher