Ark. Papers Switch Back To Evening Delivery

By: Joe Strupp

Two Arkansas newspapers that switched from afternoon to morning publication a few years ago found that readers did not want their papers earlier, so they plan to return to life in the afternoon.

The Malvern Daily Record, which moved to mornings in 1997, and The Benton Courier, which did so two years later, both are returning to the afternoon cycle this week, according to Courier Editor Stan Nelson.

The papers, owned by Horizon Publications Inc., chose to resume afternoon production after reader surveys showed about 95% of subscribers preferred it.

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