By: E&P Staff
The Arkansas Democrat-Gazette has announced it’s launching a new weekly publication aimed at people who don’t currently read the main daily.
Nate Hinkel of Arkansas Business revealed on Wednesday that the weekly largely will be focused on entertainment.
“It’s intended for readers that want less info and more abbreviated stories,” Paul Smith, the paper’s general manager, told Hinkel. “And that’s been done in quite a few locations around the country with some success.”
The Orange County (Calif.) Register made a similar move in late summer — at least in terms of the target — with the launch of OC Post, a tab-sized home delivered paid daily intended for people who don’t read the Register.
The Democrat-Gazette is expected to launch in the next six months, but Walter Hussman, publisher of the daily, has to approve the final plan including the name, distribution day, and staffing levels.
Little Rock, the headquarters of the Democrat-Gazette, is also home to the alternative weekly, Arkansas Times. The alternative published a story about the new weekly, saying the Democrat-Gazette is attempting to “suck up the Times’ share of advertising revenue in the Little Rock market.”
The Democrat-Gazette’s Smith told his paper the weekly will not compete directly with the alternative: “[The Times is] more of a political publication and they have some long stories — this would not be like the Arkansas Times.”