As Facebook Turns Fickle, Publishers Focus Again on Search

Don’t count out the power of the “What time does the Super Bowl” and other SEO tricks just yet.

Whether they’re anxious about being at the whim of Facebook’s endless algorithm changes, eager to game Google’s Accelerated Mobile Pages initiative or just recognize they can’t leave a stone unturned when it comes to drilling for traffic, publishers are giving search a new look.

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