As Print and Digital Newsrooms Struggle, Local Broadcast Stations are Making Money ‘Hand Over Fist’

As legacy print outlets and many digital startups struggle financially, another segment of the news industry is doing just fine, thanks.

Local broadcast, building on an already solid advertising and audience base, remains the most popular medium for political advertising. 2018 outpaced the last presidential cycle in 2016, and 2019-20 figures to be much better still.

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