As Push Notifications Pile Up, Publishers Look to Get More Targeted

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Publishers have had a hard time getting mobile app users to personalize their notifications, so they’re trying new tacks.

In the past six months, publishers ranging from CNN to Bustle to The Guardian have deployed new strategies to get readers involved in their push strategies as competition for home-screen real estate heats up: According to mobile developer Urban Airship, publishers are sending 40 percent more push notifications per month compared to two years ago.

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