By: Jennifer Saba
The Audit Bureau of Circulations’ third meeting for the year is under way in Toronto, and it’s expected that board members will focus on fine-tuning the proposed rule changes made during July confab.
John Murray, vice president of circulation for the Newspaper Association of America, told E&P that no big rule changes are on the agenda. Rather, ABC planned on tweaking such suggestions as the “Omit Day” rule to see if it holds up in practice as in theory.
Murray did say that the censure rules put in place in July are here to stay. ABC’s task is to now to effectively communicate the changes to newspapers.
Also a point of discussion: third-party circulation, a subject of much debate in the industry. ABC implemented the “other paid” category in 2001 and this time, they did an analysis of the circulation, honing in on pure third-party copies (excluding copies such as newspaper in education, which also fall under the column).
Murray said the results won’t be released until next week, but did say that while third party circ is on the rise, it’s still a “small slice of overall circulation.”