At Hearst, Its Papers Get Tested to Perfect the Vital ‘User Experience’

Esfand Pourmand, SVP for Revenue at Hearst Newspapers Digital, quite naturally wants the group’s 17 dailies and 57 weeklies to maximize their revenue potential. But he knows they have to do something else first and every second of every day — enrich thousands and millions of “user experiences” on multiple and very different platforms.

How Hearst Newspapers Digital will meet this challenge was outlined by the company’s president Rob Barrett in October in a strategy he developed with his team after he came aboard a year ago next month.

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