At Newspapers, Putting the Squeeze on an Elite Subscriber Corps

By: Joe Pompeo | Capital New York

On a Wednesday evening in early September, New York Times media columnist David Carr was interviewing executive editor Dean Baquet on the 15th floor of the newspaper’s Eighth Avenue headquarters.

It was an intimate event with a strictly limited guest list, and it was one of Baquet’s first public appearances since being promoted to the top masthead slot in May, concomitant with the ouster of his predecessor, Jill Abramson. The audience consisted of a few dozen readers who’d opened their wallets for the Times‘ recently introduced top subscription tier, Times Premier, which offers amenities like exclusive content and opportunities to hobnob with Times journalists.

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