At The Independent, ‘Commercial Journalists’ Join the Newsroom

ESI Media, publisher of the Independent and the Evening Standard, isn’t squeamish about mixing marketing and editorial.

Six months ago, it received attention for being one of the few newspaper publishers that was hiring editorial staff to also work on commercial content. For instance, a commercial journalist, who sits within the editorial team and creates content for the ESI Media brands across a vertical like TV and entertainment, will help pitch ideas for a relevant TV client, like broadcaster Sky.

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