Atex-AdMission Integration at King County Journal Newspapers

By: E&P Staff

Atex announced it has integrated its advertising solution at long-time customer King County Journal Newspapers, Kent, Wash., with AdMission Corp.’s Marketplace solution.

The integration enables advertisers to “do one-stop shopping to cater to both their print and online prospects,” Malcolm McGrory, Atex Americas senior vice president of sales, said in a statement. “Being truly self-service, advertisers can book, modify, renew or cancel their advertisements 24 hours a day, seven days a week through AdMission.”

“The package definitions are mirrored in both systems to allow unlimited exchanges between the two systems to manage scheduling, pricing and content,” said Atex Advisory Software Engineer Kirk Orrick, who led the project.” New revenue opportunities arose from advertisers’ ability to easily include photos and “as much online copy as they wish,” he added.

Atex also said that the integration provides tools to help advertisers build local classifieds communities.

The combined solution features self-service ad creation, photos and rich media, buyer/seller ratings, negotiated sales-communication tools, and integrated payment options. Ads can be booked in the Atex call center with e-mail notifications and online upsell capabilities, or booked by advertisers through the self-service Admission Marketplace, with automatic reverse publishing to the Atex print production system.

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