By: E&P Staff
Publishing systems vendor Atex and advertising outsourcing company 2AdPro have announced a partnership. Under the agreement, Atex will offer 2AdPro services to print and online media companies outside of North America.
Customers using Atex’s advertising management system can integrate with 2AdPro’s JobDirect platform to outsource production.
“Atex is building on its global leadership to expand the suite of services for its print and online customers,” John Hawkins, CEO of Atex Group, said in a statement. “Outsourced advertising creation has gained significant acceptance in the last 18 months, and 2AdPro has emerged as a leader with its leading-edge technology and reliable operations.”
2AdPro works with newspaper companies like Gannett, E.W. Scripps, and The San Diego Union-Tribune to produce ads from India. The company just announced that it has completed a Series A financing round from VenturEast.
“The English marketplace has already embraced our technology, quality, and pricing model rapidly, and now, working with Atex, we will bring these services to the world on a scale that only a leading company like Atex can offer,” Todd Brownrout, co-founder and chief marketing officer of 2AdPro, said in a statement.