By: E&P Staff
Johnston Press, the United Kingdom’s fourth largest newspaper publisher, has gone live in half its regions with the Matrix Newstrade circulation Solution from Atex Group Ltd., Reading, England. Remaining sites are to go live later this year.
Group IT Project Manager Martin Simpson said in a statement that with various earlier systems, Johnson Press did not have the “information available to fully leverage the strength of the group.”
Integrating Matrix with the ad systems enables the publisher to know when advertisers are subscribers, and thereby better understand local markets and, where possible, save dual input of customer details. “Soon we will be able to see at a glance how many newspapers we have delivered to a particular retail customer, across all or any of our eight regions, or have delivered to one of its individual stores,” Simpson said.
Matrix will manage Johnston Press’ distribution of approximately four million free weeklies and four million paid titles, with copy sales accounting for 15% of total revenue. The 250-seat solution will allow customers to pay online, start and stop delivery online, and use SMS from mobile phones.
Matrix features support subscriber and vendor management, providing “enhanced stock and product management, improved process automation, reduced costs” and better customer service, said Simpson. With one file per customer, it ensures that a customer “receives only one invoice from the company, on which newspapers received or returned are clearly identified,” he added.