Atex Editorial and Circulation Systems Start

By: E&P Staff

Three more media companies went live in December on systems from Atex, Reading, England. Two installed Atex editorial content-management systems to merge digital and print newsrooms, enhance pagination, and streamline editorial workflows with integrated multichannel publishing. The third uses the Atex Matrix circulation system as a centralized customer-marketing hub supporting four offices throughout the country.

The San Diego Union-Tribune is live on the Atex P-Series content-management system. In less than 100 days, Atex provided tools to support parallel workflows, enabling simultaneous design and pagination of multiple sections. With P-Series eliminating many of the manual processes, the Union-Tribune produces more than 420 pages per week with a staff of 250. The system also helps reduce hardware and maintenance costs by allowing the Union-Tribune to run most services in a virtual machine environment.

P-Series is the second Atex system to go-live at the Union-Tribune, following implementation of the Atex AdBase advertising system in March of 2008.

German daily Nordkurier is fully live with the Atex H-Series content-management system, used to manage the entire editorial production cycle, from content planning and news gathering to editing and multichannel publishing. Nordkurier can create content once and publish it to any print, online, or mobile channel, allowing it to build new products and services without raising operating costs.

South Africa’s Independent News & Media, publisher of 17 daily and weekly papers, is using an Atex circulation system for customer orders and billing, to warehouse management and delivery. The system also helped the company migrate all subscription systems to a centralized database, providing a single location to support operational processes and financial transactions for more than 200,000 subscribers. Implementation took less than six months and was completed after a series of go-lives that ended with the Durban office earlier this month.

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