By: E&P Staff
London-based Associated Newspapers Ltd. chose Atex to provide its new editorial content management solution.
The Atex solution will be used to produce the Daily Mail, The Mail on Sunday, Evening Standard, Metro, and the new free afternoon publication LondonLite, along with associated regional editions and magazines.
The system also will manage content for ANL’s Web sites.
The new solution will use Adobe InDesign and InCopy, which will initially work in conjunction with the Lotus Notes text editor already used by several ANL titles. Other modules to be implemented include Atex Web Client, which enables stories and pictures to be written to fit and delivered to the database via a browser, Page Tracker, and Web Builder software.
Workflow, allowing content to be shared across the group’s print and new media titles, will be managed by Atex relational content-management database software, providing a. The solution will provide a centralized content repository and manage data for all ANL publications.
In order to provide integration, Atex will also be providing interfaces to planning, page transmission, and picture desk systems.
A phased implementation plans to start with the Metro and then roll out to all national titles. The complete system will have approximately 1,000 clients.
According to ANL Chief Information Officer Ian Cohen, the project to find a replacement for its Quark Publishing System began in 2005. The system was to be based on off-the-shelf pagination that provided more editorial flexibility, required creation of “smart data” for content re-purposing, and had to be able to deliver more products as needed. An early decision was made to adopt Adobe InDesign as the core makeup solution.
A steering group with representatives from all main titles drove the selection process. Its structured assessment reduced 10 potential solutions to just two suppliers, each of which provided an evaluation system for three months. Atex attributed its selection primarily to native support of InDesign, the user interface’s clean look and feel, and performance in several “real-life” scenarios.