By: E&P Staff
The Press of Atlantic City, located in Pleasantville, N.J., has gone live with Atex IQube-circulation, with which it instantly pulls information from circulation data. Access to business intelligence allows users to see information in new ways, navigate large amounts of data, and discover opportunities.
IQube eliminates time lags and priority differences between circulation and other departments. Circulation Director Vito Cicero said in a statement that IQube puts “important information and answers” at staffers’ fingertips, helping in development of strategic plans. The same announcement quoted Circulation Sales Manager Bill Muller citing “opportunities for us to better understand our market, operation and customers.”
Also using IQube are the Kingsport (Tenn.) Times-News, Dayton-based Cox Ohio Publishing, The Advocate, in Baton Rouge, La., and the Orlando Sentinel.