By: E&P Staff
Australian’s News Ltd. chose Atex to provide a national multimedia ad-booking solution for display advertising in its major metropolitan newspaper and magazine titles in Perth, Adelaide, Melbourne, Hobart, Sydney, Brisbane and Darwin.
The single system will be deployed from a central host in Sydney, with business-continuance servers in Brisbane.
The system will feature real-time pricing and customer-relationship and contract management.
Installation will be phased over several years.