Atex Multimedia Ad Booking for News Ltd. Australian Major Metros

By: E&P Staff

Australian’s News Ltd. chose Atex to provide a national multimedia ad-booking solution for display advertising in its major metropolitan newspaper and magazine titles in Perth, Adelaide, Melbourne, Hobart, Sydney, Brisbane and Darwin.

The single system will be deployed from a central host in Sydney, with business-continuance servers in Brisbane.

The system will feature real-time pricing and customer-relationship and contract management.

Installation will be phased over several years.

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