Atex Posts Projects for Groups in Three Countries

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By: E&P Staff

Atex, Reading, England, saw two customer sites go live last month and won a new contract for an Atex ad-production system.

The Scotsman has 288 users on its Atex editorial content management system. The Johnston Press daily, among Scotland’s largest, uses the system for multi-channel editorial workflows and publishing. The installation is the latest phase in the group’s Atex rollout across seven publishing divisions in the United Kingdom and Ireland. To date, five of the seven divisions are live on the new system.

The Dominion Post, Fairfax Media New Zealand’s flagship and the country’s second largest newspaper, is live on the Atex circulation and subscription system – installed to manage 50,000 subscribers and 4,000 newsagents. The Dominion Post now has a single view of all customer information for prospects, subscribers, vendors, carriers, employees, readers and advertisers across print, online and ancillary products.

The Dominion Post was the largest Atex deployment so far among Fairfax publications. Once complete, the system will manage more than a dozen titles, with a subscriber base exceeding 300,000.

Keskisuomalainen Oyj, a Finnish communications group reaching more than 500,000 people, signed for the Atex MediaLink advertising production system, which it will use to streamline ad production by integrating the display ad workflow into its total advertising operation. The implementation is part of a group-wide project to centralize the advertising process for more than 20 publications.

MediaLink aims to improve customer service across all titles by allowing advertisers to review, correct and approve ads via the Internet. It employs a secure Web interface to help reduce errors, make-goods and refunds, and allows Keskisuomalainen to extend deadlines by cutting the time needed to approve ads for publication.

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