Atex Promotes Content-centric Model at Ifra

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By: E&P Staff

At the IfraExpo in Vienna next month, Atex, Reading, England, will present the latest versions of its content-management, advertising and circulation solutions.

Superceding the traditional print-centric model, the company’s new content-centric model’s fundamental innovation underpins its ability to manage both digital and print workflows and distribution channels.

Atex Hermes and Prestige solutions may be implemented in any type of environment, from a traditional channel-specific organization to a fully integrated multi-channel newsroom. The solutions support planning, gathering, packaging, enhancing and delivering content across all media channels, and they enable consolidated newsroom models, with a focus on user-generated content and community participation.

Atex said it will debut its newsroom pagination program and a Web interface for “ubiquitous content creation and editing.”

The latest version of the Mactive system, which provides a comprehensive advertising environment (sales, customer and contact management, accounts receivable, production, business intelligence), contains more than 100 new features, including Internet and banner ad management support. The AdSales module integrates CRM, and Atex MediaLink ad tracking offers direct, bi-directional connectivity to the Mactive database. Mactive 3.0 manages multi-company, multi-publication, and multi-content advertising for print, online, and/or broadcast media and distribution channels. It also allows online booking for advertisers, agencies and sales reps, real-time reporting, prospecting and integrated campaign management.

For circulation, subscription management and distribution, Matrix handles automatic delivery allocation to routes and runs. Customer service functions rely on an easy-to-navigate user interface. Self-service functions enable round-the-clock online transactions.

Atex also said it will host an exhibition by Polymer Vision, supplier of rollable digital displays. The company’s first commercial product is the Readius, a platform for publishers to enter the content-centric mobile world.

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