Atex Sells Editorial, Ad Systems in North, South America

By: E&P Staff

Atex, Reading, England, announced sales of its content management to a large Brazilian newspaper publisher and its advertising systems to a U.S. magazine publisher.

Editora O Dia, publisher of one of the largest dailies in Rio de Janeiro, has contracted for the Atex DNA One product suite, which combines the Polopoly Web content management system and Atex editorial system with integrated ad management for a unified media environment.

DNA One will create a foundation for a new publishing approach at O Dia – one that takes into account the growing popularity of such digital channels as tablets and other mobile devices. In this environment, O Dia will be able to serve contextually relevant ads next to any content regardless of where it’s published.

“Combining content and advertising across an ever more compelling user experience delivered from a common infrastructure, workflow, CRM and finance system is the best option for improved profitability,” Atex Group CEO Alan Reardon said in a statement.

New York Media, publisher of New York magazine and various digital properties, will use an Atex-hosted system for book, compose, paginate and bill classified and display ads. The system will interface with SalesForce.com for customer relationship management and DoubleClick for digital ad serving, targeting and analytics.

As a hosted system, New York Media staff will manage the Atex applications, while Atex provides system and application support, including technical management of hardware and software infrastructure, database administration, backups and security, and installation of mandatory patches, maintenance releases and full upgrades.

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