By: E&P Staff
Athlon Sports Communications Inc., the Nashville, Tenn.-based integrated sports media company, will launch a monthly sports magazine in October titled Athlon Sports. The title is expected to debut with 7 million circulation via daily newspapers, placing it among the highest-circulated sports magazines in the U.S.
Athlon Sports will profile America’s top athletes, provide insights from America’s premier sports editors, and tell compelling sports stories from around the country.
“We are launching the largest sports title in the country without the circulation and distribution costs that are crippling many traditional magazines, and we offer advertisers the scale to reach an estimated 25-plus million sports fans each month,” Athlon Chief Executive Officer Chuck Allen said in a statement.
Founded in 1967, Athlon is the leading publisher of sports annuals in the United States, and through its integrated sports communication programs it delivers consumer and business-to-business marketing solutions to major corporate clients. Its content is distributed to 33 countries.
In connection with this new venture, Stephen Duggan is acquiring a minority stake in Athlon and assuming the role of president of Athlon Media. Duggan previously served as Chief Executive Officer of Alpha Media Group, publisher of Maxim magazine and a founder of Publishing Group of America, publisher of American Profile, Relish and Spry magazines.
Jerry Lyles is also joining Athlon as senior vice president/publisher relations. Lyles previously held the same position at Publishing Group of America.