By: E&P Staff
Publishing solutions supplier Advanced Technical Solutions, Acton, Mass., announced at Nexpo the availability of its Microzone Publishing Solution, designed to promote new products and revenue streams for newspapers through delivery of relevant content to targeted local markets economically through branded community Web sites and associated print products.
The solution enables “citizen journalists” to contribute stories, list events and submit photos for publication on community Web sites and in community newspapers. (See E&P Online, April 10.)
Based on their new partnership, ATS and Eastman Kodak Co. will jointly sell and support this solution as the Kodak Microzone Publishing Solution, consisting of three components that can be used as an integrated unit or function independently.
The Microzone Advertising Portal enables advertisers to create, place, manage, store and pay for ads using a secure credit card system. This component was built on a platform supplied by Bluefin Technology Partners LLC, Andover, Mass. The Microzone Citizen Journalism Portal was built on a platform supplied by Creative Circle Advertising Solutions Inc., Providence, R.I. Both components will be delivered through an application service provider approach.
The Microzone Publishing Management System enables newspaper publishers to assemble content taken from the Web dynamically, edit copy, format pages and publish output for print and online versions. This is the heart of the solution and enables economic scaling of a micro-zone publishing environment. ATS developed this component by leveraging its existing technology.