By: Editorial Staff
AUDIT BUREAU OF Circulations will aggressively pursue becoming the auditor for cyberspace.
At its July meeting in Santa Fe, N.M., the Audit Bureau’s board of directors endorsed a development program to audit all interactive media, including the World Wide Web.
Directors also approved further development the Schaumburg, Ill.-based bureau’s Web site (http://www.accessabc.com).
In other action, directors gave preliminary approval to a modification of the so-called “affirmative action requirement” for including newspapers received by hotel guests in paid circulation figures.
The modification addresses express check-in situations that do not require a guest to provide a signature upon checking in.
In these cases, according to the preliminary rule change, newspaper copies served may qualify as paid “if adequate notification is made to the guest regarding the amount to be charged for the publication and a reasonable opportunity exists for the guest to decline the offer.”