Australian Publishers Will Keep Most Web News Free

By: Robert Andrews | PaidContent.org

Australia’s main newspaper publishers, News Ltd and Fairfax Media, will begin charging for some of their Web content later this year, but are balancing free and paid content.

News Ltd has been intending to charge for some time, in line with News Corp.‘s (NSDQ: NWS) dictate. Its bosses this week confirmed an October start date but repeated their earlier preference for a model more like its parent’s WSJ (mixed pay/free) than its The Times (all paid).

On its The Australian site, “breaking news, wire stories and ‘broad-interest’ articles will remain free to retain most of the website’s traffic and the advertising revenue which flows from it”, according to Fairfax’s rival Sydney Morning Herald.

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