Automattic, Steward of, Snaps Up Longreads

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By: Brad Stone | Bloomberg Businessweek

In the desert of short news bites and unsatisfying blog posts, the website and weekly e-mail Longreads is a refreshing anomaly. Since 2009, the small Oakland (Calif.) company has been linking to stories of more than 1,500 words, offering a smorgasbord of great articles from underappreciated websites as well as from more established publications. Its Twitter account, @longreads, promises “the best storytelling on the Web” and is well followed in media circles.

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