Axel Springer News Aggregator Upday is ‘Holding Its Own’

March saw the official launch of Upday, the news aggregating joint venture between Samsung and Axel Springer, designed so publishers can wrest back some control from platform players. While the unique-user numbers are growing, they’re not big enough to make a meaningful impact on the publisher’s bottom line.

Upday is an Android app and comes pre-installed on the latest Samsung devices, the Galaxy S7, and aggregates news from the RSS feed of 1,200 publishers, including The Daily Telegraph, BBC News, Le Figaro, Der Spiegel and Axel Springer publications. Content is separated into two buckets, “need to know” information, picked by local editorial teams, and “want to know” information, which is served via an algorithm tailored to individual tastes.

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