Axel Springer Pushes on in Its Legal Fight Against Ad Blocking

Reversing the recent tide of ad blocking is still high on publishers’ agendas in Germany, where as many as 32% percent of users might block ads, according to 2018 estimates by market research firm eMarketer. For five years, the major German publishing group Axel Springer has taken on ad-blocking software developer Eyeo in the courts, suffering a setback in its first lawsuit but battling on with a fresh suit—and new allies.

 

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