B-Linked Signs Big Media Buyer for AdTransit

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By: E&P Staff

Novus Print Media has signed up for the AdTransit service from B-Linked Inc., Chapel Hill, N.C., after using AP AdSend for 10 years to deliver print ads to newspapers for customers such as Office Depot, Sharper Image, and Dish Network.

AdTransit receives XML data feeds from a proprietary Novus ad-management system, which delivers and tracks insertions to over 1,400 publications nationwide. The Los Angeles Times, New York Times, Chicago Tribune, and hundreds of other newspapers receive ads either by automated XML feed or e-mail notification and Web retrieval.

AdTransit has registered over 18,000 advertisers, agencies, design firms, media placement firms, and prepress operations since launching in 2000.

Based in Plymouth, Minn., Novus Print Media is a discount print media-buying agency that maintains relationships with more than 1,400 newspaper and magazine publishers.

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