‘Bakersfield Californian’ Buys Phone Book

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By: E&P Staff

Valley Direct Inc. is taking the high road in the Californian high desert.

The company, an affiliate of The Bakersfield Californian and the weekly Tehachapi News, acquired Your High Desert Connection in an asset sale that closed late last year. The book is distributed to more than 25,000 households in the region around Ridgecrest, Calif.

In a statement, Richard Beene, president of both Valley Direct Inc. and The Bakersfield Californian, said the purchase was in line with the company’s strategy of expanding its market share throughout the area.

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