Bakersfield Californian Moves to DTI ClassSpeed

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By: E&P Staff

The Bakersfield Californian selected ClassSpeed, for classified advertising and ClassSpeed Web Order Entry (Web OE) for self-service on the Web. The system from Digital Technology International, Springville, Utah, will consist of approximately 55 seats.

A nine-member committee of representing different departments investigated replacing the paper’s CompuClass system. After narrowing the field to four, then two systems, the committee visited newspapers using the systems. Ease of use and system stability were cited for the selection of DTI.

ClassSpeed users can quickly offer upsell elements, with multiple views of a liner ad with different formats applied (including bordered semi-display presentations), prices included. Quick Quote enables ad takers to give prices on ads without entering full billing details.

The Californian plans to use DTI’s NOO (newspaper of origin) technology, facilitating the sharing of classified databases among sister publications to support selling ads across different titles, each with its own rates, setups, and users in the database. NOO also allows sharing interfaces and systems and training support, keeping costs down while providing tracking and statistics for each publication.

While the system used now in Bakersfield that allows customers to enter classified ads via the Web seems automatic to the customer, someone at the paper must reenter the information. With ClassSpeed Web OE, customer-entered information automatically will enter the database and appear immediately.

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